Our Story: From Healing Within to Healing Skin
Fitria Beauty was born from a deeply personal journey of transformation, resilience, and a passion for pure, natural skincare. Founded in Southern California by Tawnya Canogullari, our brand is more than just skincare - it’s a testament to the power of nature, perseverance, and science working together.
A Journey of Recovery and Rediscovery
For many years, Fitria’s founder, Tawnya Canogullari, and her husband lived as expats in Eastern Europe and the Near East, traveling the globe extensively. Throughout her journeys, Tawnya was captivated by different cultures and, more specifically, by a singular aspect that transcended borders - their faces. You see, Tawnya is a ‘face’ person, deeply drawn to the innate beauty of healthy, radiant skin. Her fascination wasn’t just casual admiration; she became a dedicated student of the diverse cultural approaches to skincare, constantly learning new ways to nourish skin so it would radiate health and youth. Driven by the desire to uncover the secrets that allow faces around the world to glow with natural vitality, she began a quest that would ultimately lay the groundwork for Fitria Beauty.
Life’s challenges soon added depth to her quest. After a serious health scare in 2020 and a courageous decision to embrace sobriety - a journey that was anything but easy - Tawnya’s commitment to holistic wellness deepened. She began to study the healing powers of natural remedies and ingredients in earnest, driven by a new mission: to nourish not only her body but also her skin with pure, effective solutions.
Exploring Natural Remedies With Family and Friends
Tawnya became a dedicated student of traditional and natural skincare. She immersed herself in learning about time-honored recipes and botanical ingredients used by cultures worldwide, initially experimenting with these blends on her closest circle - family and friends. The results were remarkable: young girls struggling with persistent acne saw their skin clear up, chemotherapy patients reported fading of skin marks, and countless others experienced radiant, healthier skin.
One friend shared,
"After using Tawnya’s Manuka honey scrub, my stubborn acne finally began to disappear - something no other product had achieved for me."
Another testified,
"The healing cream helped my chemotherapy scars fade like I never thought possible. It’s truly a miracle."
These early testimonials provided powerful proof that the products worked - not just as beauty aids, but as genuine skin healers.
Bringing Nature and Science Together
While the natural results spoke volumes, Tawnya wanted to ensure that Fitria Beauty’s products met the highest standards of safety and efficacy. This commitment led her to partner with top clinical labs to rigorously test each formulation, putting science behind her botanical blends.
Today, every product is backed by clinical testing, verifying that the natural ingredients perform optimally without harsh chemicals, preservatives, or fillers.
From Passion to Purpose
What started as a personal healing journey has blossomed into Fitria Beauty - a brand redefining skincare by combining the wisdom of nature with the rigor of science.
Tawnya’s unique approach acknowledges that what we put on our skin directly affects our health, and she strives to offer luxurious, hypoallergenic, chemical-free products that users can trust and feel good about.
And all of our products are Made in the USA.
Tawnya often reflects,
"As someone who has battled both internal struggles and skin challenges, I understand the importance of products that truly heal from within. Fitria Beauty is my way of sharing that gift with the world."
